Eyes On The Prize


According to Philosopher Fred R. Barnard, “A picture is worth a lot of words.” When people think about communication it happens to be more understood as talking and listening rather than the world that we see around us. Visual communication may seem difficult to decode for people. Although, what people don’t understand is that visually, things such as objects and facial expressions, could have much more meaning than things that people hear from a verbal conversation. Once a person becomes more aware of their surroundings, they may get a whole new take on life. Everyday, signs and symbols are in plain sight and it takes a visual communicator to understand what is being communicated. There is a lot more to visual communication than just pictures and words. If it wasn’t for visual communication, advertisers and marketing agencies wouldn’t have had such success in selling their businesses or products.

Regarding visual communication, the most necessary tool is organization. This tool includes; using the four design principles- proximity, alignment, repetition, and alignment. If these principles are not included, visually it is hard to understand what is being communicated. Organization helps the eye follow along with what is being expressed and presented.

The FedEx Logo may seem to just look like a bunch of text but there is a hidden symbol located within it. Where the “E” and the “X” touch in the logo, there is a hidden arrow pointing to the right. This arrow symbolized mail being shipped out and exported to a new destination which happens to be a strong visual communicated logo. The words “FedEx” in the logo stand for Federal Express which means that the company is associated with the government. FedEx uses two very contrasting colors, purple and orange, which stand out and show the different word being used in the logo. 

NBA star, Michael Jordan branded himself with his brand of shoes, Air Jordans. The very talented NBA player actually took his athletic ability and put it into his logo for his brand of shoes. In the logo, it is his jump in the air with his legs spread wide. This logo visually communicates contrast from the background and the jumping man himself. It is repetitively placed on all products of the brand. This was a very clever form of visual communication because not only is he branding himself through the logo, but he is also branding the sport and products. NBA fans see this talented player’s clever brand and want more of it. 

Starbucks Coffee has a kind of visual communication of a coffee shop like no other. Starbucks has a very clever and unique style in their cups and packaging. The creators of the brand logo used a “siren” or “two-tailed mermaid” to bring in coffee drinkers from all over. The colors in the logo are contrasting and very soothing. The green, white, and black in the logo give the brand a higher status look which looks attractive to the eye. The font on the logo is very basic but easy to read.


Comments

Post a Comment

Popular posts from this blog

A Semester Worth of Hard Work

Image
Hard Work Pays Off...  Since Buffalo is well known for their chicken wings, series of brochures would be effective for tourists wondering where they could try these "famous" wings and sauces. This brochure was based off of the Bar Bill Tavern in East Aurora, NY. The placement of the wings throughout the brochure gives it a balanced look and adds a little more fun to it. Instead of listing a review section on the brochure, quotes were added to stand out above other sections of the brochure, such as the main bio and type of sauces that they have to offer. Promoting safe sex has been a ongoing issue. In terms of this Safe Sex flier, what would be a more effective way to promote safe sex than to promote both prevention of STDs and pregnancy in a gender reveal. Gender reveals are a new popular thing nowadays. The text wrap around the condom is shown in the shape of a condom which could be attractive to the eye.  This post card has a design as if it was ...
Read more

The Eye of the Designer

When creating any formal layout for things such as a magazine or a resume, design principles must come into play in the design layout. Considering things like proximity, alignment, repetition, and contrast are very important to factor in a successful design layout. Magazine Layout When looking at a magazine, the first thing that catches a person’s attention is the headline. The headline, “Siren call,” was used very creatively in The Times Magazine featuring Emma Watson. The ‘S’ in “Siren call” is huge and is the length of the full page. The curly style of text makes it look very formal. With the ‘S’ taking up the whole length of the left side of the page, the left column of the body text is wrapped around it. Somethings that could be considered a weakness of the magazine layout is the lack of kerning in the headline and how the ‘S’ is slightly cropped out of the layout. Even though the headline is not kerned, it still looks in sync with the spacing of the letters. With the ‘S’ ta...
Read more